Exclusive: Inside the Billion Dollar World of “Free” Product Samples

Woman with Free In-Store Food Product Samples

EXCLUSIVE REPORT: Who said: “Nothing in Life is Free?”

It was probably the companies that collectively spend over $45 billion annually on promotional marketing. A big part of this spending is for “free” product samples, and companies such as Kraft, Kellogg’s, Nabisco, General Mills, Nestle and many others feel if consumers try a product, they will buy it.

75% of consumer decisions are made in-store, and most people do not want to take a risk on something they have not tried before, so a free sample in-store sounds like the way to go for brand marketers.

If billions are being spent on this marketing tactic, who actually handles the coordination of the distribution? Is it the store, the brand, agencies or all the above?

See Our Article: Rand Paul Votes Against Genetically Modified Food Labeling & Dad Ron

Our investigations found the following is the standard: an agency holds a contract with the retailer, and the brands foot the bill.

Agencies hire the samplers – independent contractors and employees – tell them what store, what product, what time and what to say. These agencies are paid on average $250 a day.

How much is the person paid who is learning about the product, many times bringing the supplies, samples, event materials, setting up and distributing the product and then cleaning up and completing reports? It varied but the standard is about $45-$55 a day.

Alex Chavez, a Business Development Executive with Social Sampling, Inc. which is an innovative company leveraging social media, technology and Consumer Connectors to expand the reach, enhance the experience and improve the value of the promotion, explained the business to Truthquake News.

Chavez stated: “By utilizing advanced technology, costs are reduced so clients pay less and personnel are paid more” and “that attracts a higher quality person who likes and relates to the products they promote.”

See Our Article: Racism: Apple Refuses to Sell to U.S. Persians

These people called Consumer Connectors are background checked, food safety trained and rewarded for compliance and social networking.

They are paid on average $75-85 a day and reach 500% more consumers verses the standard sampling event.

Social Sampling is the first company to integrate advocates, social media, a shopper smart-phone App, real-time accountability and now they are bringing augmented reality to in-store sampling events!

The company has a personal connection to customers, and they love their jobs, which can be seen on their Facebook page.

Social Sampling is a perfect job for part time students. Visit their site www.staying-connected.com to find out more and apply!