By Truthquake.com Staff
Kim Kardashian has become infuriated at clothing brand Old Navy using a so-called “lookalike” model in one of their recent ad campaigns and filed a federal lawsuit against them Wednesday in Los Angeles.
However, it seems the real motive for suing the company is out of jealousy that the model Melissa Molinaro is dating her ex-boyfriend football player Reggie Bush.
Molinaro’s music video-inspired campaign for the company has become a web video viral hit.
The “Super C-U-T-E” clip promoting the brand’s jeans has so far had 1.7 million views.
The 30-year-old reality star’s lawsuit against the clothing company is for somewhere in the region of $15 – $20 million states the DailyMail.co.uk.
She is suing the company for “the unauthorised use of Kardashian’s name, likeness, identity, and persona.”
Kardashian’s intellectual property attorney Gary Heckler told the DailyMail.co.uk she is seeking compensatory and punitive damages.
The reality star claims in the lawsuit, that Old Navy is using Molinaro to “evoke her identity and persona.”
A statement from Kim’s representation reads: “Old Navy launched a multimedia advertising campaign featuring television and online ads that misappropriate Kardashian’s likeness in the form of a celebrity look-alike, and styled the infringing ads to evoke Kardashian’s identity and persona.”
“Kim Kardashian is immediately recognisable, and is known for her look and style. Her identity and persona are valuable. When her intellectual property rights are violated, she intends to enforce them,” said her lawyer.
Her “likeness” is not that unique – she is not the Blue Man Group or Kiss with truely unique images. So, if she were able to protect it, she could start suing any model, actress, entertainer or politician under 35 who has long, dark brown hair, big breasts and is a little fat.
Actually, Jennifer Lopez should sue Kim for copying her “likeness” because Kim seems to look more and more like the actress-singer with every alleged plastic surgery procedure.
Her look is not original. She dresses like many young women in Los Angeles and New York. Likely, her claims would not hold up in court; however Old Navy has made some mistakes that could complicate the case.
Kardashian is said to be especially angry that Old Navy is consistently tweeting promotional tweets about the campaign, linking them to her own Twitter account. This fact is foolish on part of Old Navy.
“@CBSNEWS reports that Old Navy’s Super CUTE star looks like @kimkardashian. #LOL. What do you think?” reads one the tweets.
Bush’s rumoured new girlfriend is thrilled about being compared to Kim.
“To me it’s extremely flattering. She is a beautiful woman…That’s an amazing compliment,” Molinaro recently told E! News.
Molinaro is semi-known for competing on the TV show “Pussycat Dolls Presents: The Search For The Next Doll” and also P. Diddy’s hit show “Making The Band.” She almost became a member of the now defunct female group Danity Kane.
She also acted in the dance/romance film Honey 2, the follow up to Jessica Alba’s original movie, but it went straight to DVD in the United States.
She recently released her debut music single and hoochie-style video “Dance Floor,” slinking around in various leotards and skimpy bathing suits to overly Auto-Tuned vocals and an unoriginal electronic dance beat.
She is retaliating against the company out of what seems to be jealousy because the commercial’s model is dating her ex-boyfriend football player Reggie Bush.
Filed under: Entertainment, Sports, TV · Tags: Bruce Jenner, Football, Jennifer Lopez, Kendall Jenner, Kim Kardashian, Kris Jenner, Kylie Jenner, Lawsuit, Old Navy, Plastic Surgery, Reality Show, Reggie Bush, Rob Kardashian, Sports, TV
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